Actionly Campaign Tracking
Measure Social Media ROI through Integration with Google Analytics
A key part to measure the success of Social Media campaigns is to look at ROI. How many conversions are you driving through social media channels?
The answer has finally arrived! Actionly allows you to track and analyze how each Twitter or Facebook post is performing. Find out what messaging is resonating with your audience.
Actionly has integrated with Google Analytics to give you an in-depth view into visits, goal completions, revenue, pages visited and countries so you can track Post-Click conversion activity on your website.
How does it work?
Your company's website should already be using Google Analytics. Once you sign up and authorize Actionly you can start tracking conversion metrics within minutes.
What kind of data can I get?
Once your message is posted, you can view the message at an aggregate campaign level or individual post level.
You can drill into any Campaign to see which posts have performed well on the basis of metrics like revenue, goal completion, page stats, country and also track how that message performed over time.
Once you have posted a message, you will get an automated email update with the post performance the very next day. All campaign and message level reports can be scheduled or exported for further analysis.
How to Track your Social Media ROI