Actionly's algorithm automatically assigns a sentiment to tweets. This helps you immediately filter positive or negative or neutral posts so you can react to information quickly.
Sentiment Analysis also helps you gauge how your brand is doing over time - so you can try to increase the positive sentiment. However, there is no sentiment scoring that is 100% accurate due to the complexities of interpretation, culture, sarcasm and other language nuances.
So if you find that we got it wrong, you can override it with your own assessment and manage the sentiments assigned to your tweets.
You can also select to have positive or negative alerts for your Search keywords emailed to you so as to manage your online reputation.
Sentiment Analysis is offered in various languages such as English, Spanish, French, German and Dutch.