We are happy to announce that Actionly now tracks all your keywords that you are monitoring on Google Plus as well. This is in addition to all of the other channels including Twitter, Facebook, Blogs, YouTube etc.
Google Plus Monitoring
Google Plus was launched recently and is generating a lot of buzz in the Social Media space and we will continue to add new features around Google Plus in the coming months.
Google Plus tracking is available on the Dashboard and Reports as well.
There have been a ton of exciting updates from Facebook in the last few weeks. All very relevant for a social marketer. We thought we would summarize them for you in case you missed them.
New Page Insights: The new Facebook Page insights allows page owners and businesses to track individual posts and see what posts are resonating with their audience. The new Page insights allows you to track reach, virality and engagement by post. More…
Timeline: Facebook’s new Timeline changes user profiles to show a timeline of their activities. It also allows app to publish what the user is doing through their timeline. For e.g. the Spotify app can publish songs the user is listening to. More…
Subscribe button: Facebook now allows user to subscribe to anyone’s post even though you are not a friend of the user. More…
Friend Lists: The new smart list feature allows users to add specific users to groups and share content only with them. It allows users to catch up with posts from those set of friends. More…
That’s right we know that money can’t buy you friends. That’s why Actionly helps you find the Right Influencers on Twitter, the ones who are talking about your Brand or keywords you are monitoring. For each keyword you are monitoring Actionly pulls Tweets about that subject. So say you want to find users who are influential about “Social Media Monitoring”, add that keyword to your monitoring list on Actionly.
Actionly pulls together the top influencers on Twitter after looking at the users with the most followers who talk most often about the keyword or subject. You can follow the top influencers and engage with them right from Actionly.
You can even verify that this recommended user is a good follow by viewing their tweets to make sure their content is relevant to the subject you are monitoring.
Actionly refreshes its influencer recommendations every day based on the last 30 days of data. So you can be certain you can always find new influencers and connect with them straight from Actionly’s social media marketing dashboard!
Making your life easier is what we take seriously at Actionly. We prioritized your feedback and have made Composing messages to Twitter and Facebook easier on Actionly. Right from Actionly’s Social Media Monitoring dashboard, you can locate the new compose button and compose your messages.
Under the compose button, we even tell you what is the best time to send out tweets, based on, which tweets have gotten the most response prior, and your tweet history.
Actionly makes Composing Messages Easy
You can continue to schedule multiple Tweets or Facebook posts if you click on Advanced Compose (schedule up to 4 messages). You can you even track back tweets or Facebook posts as Actionly uses trackable bit.ly links so you can see if it really worked. Further with Google Analytics track your Social Media ROI you can track from conversions, pages users clicked on your website etc.
In addition to the changes to the compose button, you can also track your mentions growth, your top retweeters, and your most influential followers. Knowing who retweets you is essential because it allows you to make sure you’re working on those relationships and thanking those who support you. This helps to make sure that you’re on the right track and growing.
See the Reach of your Tweets
Also on Actionly’s social media dashboard, under the Twitter tab you can see the Reach of your Tweets. Based on the success of this information, you can modify future tweets.
At Actionly one of our most requested features has been to White Label our Social Media Monitoring Dashboard. So now agencies can use all the awesome features of Actionly for their clients. With White Labeling, you can customize the logos, select your specific color palette and also use your own domain name. Even the emails will go out using your own company’s email.
So now with Actionly’s White Labeling you can re-brand your site using Actionly’s technology at the backend.
If interested in this new feature, please reach out to us at support@actionly.com for any questions.
EdgeRank is Facebook’s algorithm that decides whether your page posts show up in users feeds when they login. It is important for companies that want to drive engagement on Facebook to understand what drives this so that you can have more of your page posts show up. At it’s basic level EdgeRank is Facebook’s way of determining the most relevant posts to show to a user. It is based on the users previous engagement with that page and is a way for Facebook to ensure that users are not inundated by irrelevant posts. To start with, an Edge is an interaction with an object. An object is any post – status updates, links, videos, pictures, etc. An Edge is any interaction with that object – liking, commenting, viewing, tagging, etc. There are 3 factors that determine EdgeRank:
Facebook - Post Questions and Polls to encourage interaction
So what does all of this mean to how you should post on Facebook to stay more relevant and have your posts read by more of your page fans? Here are a few tips:
Facebook - Measure Post Feedback
You can measure the interactions and feedback for you posts on your Facebook page. Facebook shows the impressions and feedback (as % of impressions) for each post. You can determine which posts work better for your audience. Through Actionly’s Social Media Monitoring dashboard you can also track each Facebook post to measure the ones that drive the highest clicks and events on your site through Google Analytics. Get more information from some great posts on Facebook’s EdgeRank at TheNextWeb and Social Media Examiner.
Ever wonder how many people your Tweets are reaching or what are the best times to send a post?
We’re pretty excited to launch a new feature on Actionly that let’s our clients track the reach of their tweets for each of their Twitter accounts. We measure reach by looking at how many users retweeted the post and the number of followers for those users. We show the reach by Twitter account over time and even show the best time of day and week to Tweet based on your reach. The Twitter reach analysis shows the best times and days where you get the highest retweets and reach and helps you optimize your posts on Twitter. You can even see the reach for individual posts to see what messages work best.
On Actionly, you can also track the ROI of each post on Twitter or Facebook by integrating with your Google Analytics account. That will show you the Tweets that generate the most revenue, pageviews or signups and help you determine what posts work best for your audience. Actionly can also show you the best times to post based on clicks or revenue from your posts.
Please continue to send us your feedback as we look for new ways to make Social Media Marketing easier and more actionable for you!
Recently, with all the buzz that Social Media Marketing has been receiving. And companies are finally acknowledging that Social Media Monitoring and Marketing are an essential part of their online marketing strategy. We observe that companies are leaving Blogging to the way side. Yes corporate blogging is being neglected when it really should not be. Blogging and along with content creation are very imperative and essential to most companies outreach programs.
As many have stated that content is king. It’s very true indeed. Consistent blogging can help you be identified as a thought leader in your particular industry. Along with this recognition in your industry space, it is one of the best ways to drive traffic to your website. Ask any SEO guru, this is still considered one of the best and cheapest ways to drive qualified traffic to your company’s website and by using keywords relevant to your industry and company, Of course, one must be patient and might even need their web administer to help them with it, but it’s a tried and tested way to get indexed by search engines.
Seth Godin, the Marketing Guru regularly blogs and believes that blogging above all other online marketing strategies has worked for him.
There are many successful corporate stories such as My Starbucks Idea that generates ideas and suggestions from its dedicated community.
Measuring Blog Success?
At Actionly, we believe that getting Retweets, Mentions, Facebook likes for your blog articles is great. But it’s how many blog comments, how many RSS subscriptions to your blog that truly indicates how good your blog article was.
So be a thought leader, provide useful and unique content, blog regularly and it will help you not just drive qualified traffic but also truly engage with your community!
No one wants to be involved in a public social media crisis but c’est la vie. Distraught customers can publicly slay you for product bugs or perhaps you did not manage a particular situation well. Below are a few tips to help you when at different stages of your crisis management.
Before you get into the pickle
A. Don’t post anything until you have a plan: As Social Media Marketing becomes a part of most companies marketing mix and companies dedicate more resources to social media strategy. It is essential that before engaging on any social platform, your company has a “what if it goes wrong plan” in writing. You don’t want to be caught in this situation and be panic stricken and then have to figure things out. Even if it’s not a fully vetted plan, create one. Below are a few questions to help you design a basic plan:
B. Monitor, Monitor, Monitor: This tip is more like prevention is better than the cure. Monitor everything about your company, brand, product under tweets, mentions, comments, Facebook wall posts etc. There are many social media monitoring tools out there whether paid or free that you can use to monitor your brand or product. Use them.
When in a Crisis
Put a name and a face to your official presence: This helps creates trust, that “hey customer, don’t worry, I will take care of you. Sorry you had to go through this”.
Talk to customers privately if possible: In interactions with customers try and steer conversations privately. Ask them to send their email address for more in-depth discussion.
Always follow-up with your customers: Maybe in a week or month etc. Decide a reasonable time-line that works for your organization and follow up with your customers. Make sure that your customer is satisfied if not delighted and that things are going well for them.
Be respectful and perhaps know when to walk away: Always be respectful and polite in your customer interactions. Even though this seems like a common-sense approach. In a heated situation, things can go down-hill very fast and the world is watching. So always be respectful, polite and succinct about your approach. If you just can’t seem to please a dissatisfied customer (and it happens to us all more than we like to admit it), say something like “We are sorry we could not win you back. We appreciate your comments and will try our best to incorporate your feedback”.
Some customers can abuse their online privileges by venting on and on about a bad experience and no matter how much you do or try to do, they might not stop ranting. Sometimes you just have to walk away from a situation and let thinks cool off.
After the crisis
Public discussion board: If you see a sudden spike in customer suggestions or customer complaints about a new feature etc. This could also an opportunity for you to create a public discussion board as this could be valuable information for your company to build new products around etc. Tools like getsatifcation are great at creating a community around your products etc.
Think of a crisis is an opportunity. A customer cared enough about your product to share publicly. This is your opportunity to perhaps delight your customer past their expectations and maybe even create a customer for life.
Actionly has added an additional workflow tool for your Twitter and Facebook Pages, users can now assign posts or mentions to other colleagues right from Actionly’s dashboard.
Assign Workflow tool in Actionly
So when browsing your Top Tweets or Facebook Pages or even your Twitter mentions, you see an interesting post that you want to share or need a colleague to respond to a message, assign a post to a colleague and write a short note as well. And in this way Actionly hopes to provide the one-stop shop for all your social media monitoring needs!
Your colleague will get an email notifying them that a message has been assigned to them in Actionly’s dashboard. Once the user logs in, she will see a number under Assign. By clicking on Assign, it will take your colleague to ‘Assigned to You’ screen, from where the user can choose their next steps, either Reply or Complete etc. The handy search tool allows you to search for past messages etc. Once the post is sent out, click on ‘Completed by You’ to view past messages, dates replied etc.
As the Manager who assigned messages, you can track the status of messages etc under ‘Assigned by You’. Further click on ‘All Incomplete’ to check past messages and what was replied etc. Also sort by channel, date, message etc.
Right now you can only assign messages to users of Actionly but coming soon is the ability to email non-Actionly users messages and assign messages to multiple users.
