Category Archives: Facebook Analytics
We have just launched an insightful and quite beautiful dashboard (we think so).The new dashboard brings all your key social media metrics together in one – place and provides more actionable insights to drive your Social Media program. Social Media … Continue reading →
Facebook’s new timeline rolls out for all pages on March 30 and you must be busy updating your pages for upcoming changes or already have. Here are some of the key take-aways for companies to optimize your Facebook pages as … Continue reading →
There have been a ton of exciting updates from Facebook in the last few weeks. All very relevant for a social marketer. We thought we would summarize them for you in case you missed them. New Page Insights: The new … Continue reading →
EdgeRank is Facebook’s algorithm that decides whether your page posts show up in users feeds when they login. It is important for companies that want to drive engagement on Facebook to understand what drives this so that you can have more of your page posts show up Continue reading →
Recently, with all the buzz that Social Media Marketing has been receiving. And companies are finally acknowledging that Social Media Marketing and Monitoring are an essential part of their online marketing strategy. We observe that companies are leaving Blogging to the way side. Continue reading →
No one wants to be involved in a public social media crisis but c’est la vie. Distraught customers can publicly slay you for product bugs or perhaps you did not manage a particular situation well. Below are a few tips to help you when at different stages of your crisis management. Continue reading →
Actionly now allows you to track and analyze how each post is performing, so you can find out what messaging is resonating with your audience. Through Actionly’s integration with Google Analytics, you can measure post-click activity like visits, goal completions, revenue, pages visited and locations for each post. Continue reading →
As you delve into social media monitoring and social media research, it becomes obvious that not all social media metrics are created equal.
Nope. Some metrics mean a lot more than others and it’s worth making the distinction.
Take Facebook. The other day, I wrote about 5 Facebook metrics that form the foundation of a good social media monitoring approach. Continue reading →
Well folks, it’s like most days I’m mulling around in one massive data file including data on social media demographics.
I’m a big fan of data but it can be overwhelming and it can feel like there is always another table or another comparison to look at. Continue reading →
As Twitter and Facebook are considered now as the new gateways to the Internet and as we engage more and more with customers or potential customers in these various social channels, it is essential to understand how to talk and engage with these online customers. Continue reading →