We thought we’d put some together some of the best practices together as a simple framework for the 3 things you should have in your Social Media Monitoring Plan.
The first piece of your monitoring plan, should be to monitor (duh) and listen to your customer. Track keywords like your brand, hashtags, industry terms and competitors in social media monitoring tools like Actionly. You will be able to see what users are saying about you across networks like blogs, Twitter, Facebook, etc. You want to make sure to get actionable insight from what you monitor like are there any negative comments and if yes, how many negative comments, what is the feedback that users have and what are the things they love talking about.
Once you are armed with data about what your customers are saying, you can start to mingle. Engage with you community with confidence. Start talking about your brand and topics your audience is passionate about. Publish blogs, social media posts, interact on relevant forums and videos. Interact with your audience, ask them questions and listen to them.
The last piece of your social plan is to measure every engagement. You can track all your posts to see how much engagement they generate. Tools like Actionly give you rich insights on things like the best times to engage with your audience based on responses. You should also measure how the performance of each post, seeing which ones generate the most engagement and Social Media ROI through integration with your analytics platform. This will tell you what types of posts work and what you should do more of.