Conversation with Tobias Kahn, Community Manager for 995 Dreams, the company that has created four Apple Hall of Fame apps and keeps coming up with more gorgeous engaging apps!
Tell us a little bit of the product and the history of your company/ team.
Our mission here at 955 Dreams is making inspiring mobile experiences. The company started a bit over a year ago, and since then we’ve worked to bring music to life with the three products we’ve completed so far: The History of Jazz (iPad), On The Way To Woodstock(iPad) and Band of the Day (iPhone and iPad). All have our apps have been featured as an Apple app of the week, four are Apple Hall of Fame apps, and Band of the Day was the runner-up to Apple’s iPhone app of the year. Band of the Day was featured as iPad app of the week when it debuted on iPad.
In general what are your marketing strategies?
Most of our marketing in 2011 happened organically based on the strength of our products. Features in high profile publications like the Guardian and the New York Times as well a many blogs and other publications, features in the App store, and good old fashioned word of mouth. We also began to use social media, which we are currently putting more time and energy into.
What is your social media strategy?
We’re only just getting started with our social media tactics but have been seeing steady increases in followers/engagement over the last few months! We focus on Facebook and Twitter primarily. We start conversations with nearly all Twitter users who talk about us (their sentiments are pretty much always positive) or retweet them. Much of our strategy is also based around interacting with the bands we feature, many of whom have large a large social media presence and help expose us to their fans!
What social strategies / tactics have worked and what hasn’t?
Reaching out to bands/labels has probably been the best way to expose us to new users. Our biggest challenge so far has been Facebook, it’s harder to reach out to people on Facebook than Twitter as it’s much more of a closed system, and we’ve gotten less engagement on Facebook on than on Twitter. In 2012, we’re planning on executing contests and other tactics to combat this.
If using Actionly, what are some of the features that rock your boat?
We like the graphs incorporate into Actionly. It allows to quickly glimpse how keywords are doing. Besides they have great customer service.