There is so much content that is created each day – about 250M photos are added to Facebook each day, about 500M tweets are created each day and millions of blog posts.
So how do you ensure that your content stands out and gets that much needed virality – ensure that your posts are shared?
Here’s a quick framework that can you determine how likely your post is to be shared – The Shareability Index:
- Unique / Fresh – creating content that is fresh and unique will always help you stand out. Having a unique point of view, insight or opinion will help.
- Funny – sharing content that is funny, light-hearted and bring a smile to user, like a funny picture or video always helps your content being shared
- Intelligent – sharing unique research, data and analysis and presenting an intelligent post, will help your content get shared more
Thinking about the Shareability Index for your next post, will help you generate better results from social media marketing program.